The consumer simply has to SMS a keyword (e.g. Sofitel, Jetstar, Avis; or Hotel, Travel, Loan, etc) to a single country-wide telephone number, 138398 (its alphanumeric representation being ‘13TEXT’) and seconds later the consumer’s mobile phone rings and they are automatically connected to the advertiser.*
The advertiser’s 13, 1300 or 1800 numbers can also be enabled to use our system should they wish to use their own number instead of 13TEXT.
The txtCalling™ application infrastructure comprises the following base components.
A national mobile phone SMS capability; SMS conversion and integration with voice messaging capabilities; A call connection capability; and Online administration and reporting capability.
* 13TEXT is currently enabled for numbers serviced by Optus and Telstra. Vodaphone has not yet enabled their clients to send text to any 13, 1300 or 1800 number.


